The nature tech platform, with partners including AliExpress, Hopper, and Bunq, secures $6.5M USD and sets its sights on planting one billion trees by 2030.

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May 13, 2025 – veritree, the platform powering verified nature restoration, today announced it has reached a landmark milestone of 100 million trees pledged across its global projects, from Kenya to the U.S. to Canada. The news comes alongside a $6.5 USD million Series A financing round led by Pender Ventures, with participation from Garage Capital, Northside Ventures, and Diagram Ventures.

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“veritree is solving one of climate tech’s biggest blind spots—trust in nature-based solutions,” said Isaac Souweine, Partner at Pender Ventures. “Its platform brings accountability to a space that’s long needed it, and they’ve assembled an exceptional team to scale the business. We see veritree not only as a category leader but as the foundation for a more reliable and scalable nature economy.”

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Having grown over 450 percent in just two years, veritree will use the capital to accelerate the rollout of its AI monitoring and analysis features, test and deploy the platform across new ecosystems in South America and Asia, accelerate their current go-to-market success, and build additional integrations to enhance auditing, strengthen monitoring, and improve platform accessibility.

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Built as the "Restorative Operating System," veritree is grounded in the experience of planting and verifying over 55 million trees to date in ecosystems all across the globe. Each tree planted has contributed to building and refining a restoration platform that supports the full lifecycle of nature-based projects, from design to delivery to data collection and management.

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“Data integrity in reporting is critical for nature-based solutions to scale,” said Derrick Emsley, CEO and co-founder of veritree. “While corporate investments in nature are on the rise, many lack the technology to confirm and authenticate the impact they are making — and that’s where veritree comes in. veritree exists to fill a crucial gap in the nature tech space — streamlining project management and data collection while connecting restoration inputs, like trees and kelp, to measurable outcomes such as carbon, biodiversity, and community impact. It’s this rigorous proof, transparent monitoring capabilities, and reporting that is creating a flywheel that fuels more funding towards much-needed global restoration efforts.”

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Through a combination of on-the-ground monitoring, robust sensor deployment, and above-ground GIS tools, the platform captures verified, site-level data across its projects and transforms it into high-quality, standards-ready reporting. Recent innovations added to veritree’s proprietary Smart Forest Design™ to deepen the qualitative and quantitative reporting standards include:

• AI-Backed Bioacoustic Monitors use dual microphones to capture the sounds of bird species. These bioacoustic monitors track bird populations and behaviours, andare a key indicator of ecological health and restoration success due to their sensitivity to environmental changes.
• A Social Impact Dashboard quantifies the real-world impact of restoration projects on local communities, recognizing that environmental restoration can go hand-in-hand with social empowerment. Using tailored surveys, veritree quantifies the impacts of restoration projects on communities, including job creation, gender equity, and access to food, water, education, health insurance and financial services.
• Our Collect App enables tree planting partners to collect data and evidence throughout a project’s lifecycle via a mobile phone. Unlike other apps in the space, it sends users guidance on what data to collect to provide the highest quality of reporting.

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In 2022, veritree was born out of its sister company tentree, a sustainable apparel brand that plants trees for every product sold. When tentree founders began to question their ability to stand behind the impact they were claiming, Derrick Emsley, Stephen Emsley, and David Luba built a system to track and confirm the trees that were being planted. What started as a brand safeguard gained traction after Samsung licensed the software and mentioned it in a press release, unleashing a wave of interest and setting the foundation for veritree as a standalone company.

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Since 2023, veritree has reached 100 million trees pledged, a milestone that took tentree a decade to hit. Today, veritree is helping nearly 300 companies embed verified restoration into their business models. For more information about veritree’s recent restoration impacts, please visit: https:/ /www.veritree.com/about-us/impact

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Case study

Two years ago, travel app Hopper partnered with veritree to embed climate action into every booking made on the app. Hopper’s Lead Economist, Hayley Berg shares:

"At Hopper, we're driven by a vision of travel that's not just accessible but also conscious. veritree's platform has allowed us to turn that vision into reality by bringing a new layer of transparency to our reforestation efforts. Through our collaboration, we're not only connecting people with destinations but also with the planet through measurable and meaningful reforestation."

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About veritree

veritree is a platform powering the global restorative economy. Its platform brings trust, traceability, and impact to nature-based solutions. Having reached 100 million trees pledged, it connects forward-thinking companies with verified action. From mangroves and kelp to wildfire reforestation, veritree helps organizations move from intention to measurable environmental and social outcomes. Learn more at veritree.com.

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Media contact

veritree@yulupr.com

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