We acknowledge that our company is based on the traditional, ancestral and unceded territories of the Coast Salish Nations — xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and səlil̓ilw̓ətaʔɬ (Tsleil-Waututh).
Creating Measurable Impact
veritree looks beyond the inputs of corporate tree planting to the outputs. This means understanding and measuring the real outcomes of restoration, from environmental recovery to social and economic impact for the communities involved.
Encouraging Growth of Native Species Supports Wildlife
Biodiversity is the foundation of ecosystem resilience and functionality. Monitoring biodiversity ensures that restoration efforts are promoting a rich variety of species and not inadvertently creating monocultures. A biodiverse forest is more resilient to pests, diseases, and changing climatic conditions. Furthermore, each species plays a unique role in the ecosystem. veritree uses a mixture of technologies, such as trail cameras and bioacoustic sensors, and on-the-ground observations to let us hear and see biodiversity returning to a restoration site.
Our Methodology
We utilize advanced methodologies to deliver transparent biodiversity assessments for our restoration projects. Bioacoustic sensors and trail cameras help detect species occurrence and biodiversity mix at restoration sites, building a picture of ecological recovery over time.
Bioacoustic Monitoring
Trail Cameras
Job Creation Empowers Communities
People are central to ecosystem restoration. From smallholder farmers to local and Indigenous peoples, to employees in forest enterprises, restoration is an opportunity to achieve equity in both rural and urban areas, providing avenues to empower women and the younger generation. Moreover, by conserving healthy landscapes, restoration can help sustain traditional knowledge and protect Indigenous cultural systems and practices.
Our Methodology
Our social impact survey methodology establishes baselines and documents local conditions and project impacts.
Social Impact Surveys
Monitoring Land Condition at Our Project Sites
Monitoring land impacts in forest restoration helps ensure that the restored areas remain resilient to degradation. Healthy forests improve soil fertility and structure, while preventing land degradation, creating a sustainable loop of growth and regeneration. Tracking land changes can also reveal any encroachments or unplanned land-use changes, helping keep restoration efforts undisturbed and effective.
Our Methodology
At select sites, our land methodology combines drone mapping with geospatial datasets to create a baseline before planting begins, then tracks land-use changes and vegetation patterns as restoration progresses. On the ground, planters capture photos, videos, and site conditions in real time through the veritree App, while targeted social surveys document land degradation, land use, and project activity. Together, this data strengthens transparency and supports informed decisions for long-term land management.
Trail Cameras
Bioacoustics Sensors
Geospatial & Drone Imaging
Social Impact Surveys
veritree App
Understanding Carbon in Restored Forests
Forests play a role in the global carbon cycle by absorbing carbon dioxide and releasing oxygen as they grow. Monitoring survival and growth in our restoration projects gives us a quantifiable measure of restoration success and a window into ecosystem recovery over time. This data supports better forest management decisions and improves our understanding of how restored vegetation develops.
Our Methodology
We are actively developing new methods for measuring carbon sequestration in our restoration projects. We have ongoing research deploying multispectral drones, stereoscopic vision, and environmental sensors. This data-driven approach quantifies carbon storage, giving you transparency on your climate impact.