June 24, 2025 - veritree, the platform powering verified nature restoration, has partnered with Silk & Snow, a Canadian home retailer known for its sleep essentials, to redefine how sustainability is integrated into the customer journey. Together, they’ve launched a powerful initiative that is reshaping consumer behaviour, delivering tangible business results and helping restore post-wildfire forests in British Columbia.  

‍

Traditionally, Silk & Snow offers customers a complimentary bedding bundle with each mattress purchased. Now, through their partnership with veritree, shoppers can choose to forgo the free product and instead plant trees in wildfire-affected regions of British Columbia. This values-driven option allows customers to make a positive environmental impact — one that is measurable, verified, and transparent.

‍

By embedding reforestation into the checkout experience, Silk & Snow has enhanced customer engagement while driving business efficiency. In just one year, customers opted to plant trees over receiving a free product, helping to plant 30,000 trees and saving Silk & Snow over $1,000,000 in product, shipping and warehousing costs—the equivalent of planting over 7000 primary bedrooms full of trees. Even more notably, these customers had a 32% higher average order value and were 10% more likely to become repeat customers. During the brand's spring campaign that promoted the tree planting initiative, tree purchases increased by 128%.  

‍

“Our company is devoted to making our customers’ homes, and the planet, a better place to live, ” says Albert Chow, co-founder and CEO of Silk & Snow. “Partnering with veritree enables us to engage with our community over shared values and priorities, accelerate healthy ecosystems through reforestation, as well as influence sustainable behaviours through marketing initiatives.”

‍

Partnering with veritree allowed Silk & Snow to invest in verified reforestation, helping to restore ecosystems with long-term resilience to climate change, sequester carbon emissions and bolster biodiversity, with planting teams working in partnership with Indigenous communities who hold deep ecological knowledge and stewardship practices. The program offers a way to influence purchasing behaviour, encouraging more mindful consumption and deepening brand loyalty through purpose-driven marketing initiatives.  

‍

“Our goal is to connect sustainable-minded organizations with high-quality nature restoration projects, increase the flow of capital to global restoration and empower consumers to make responsible decisions at checkout,” says Derrick Emsley, CEO and co-founder of veritree. “Our partnership with Silk & Snow is a perfect example of what’s possible when people are given the opportunity to contribute to real impact.”

‍

By utilizing veritree’s platform, Silk & Snow is not only helping mitigate climate change, but also reinforcing the brand's value proposition, strengthening customer trust and  improving retention.

‍

"Thank you for giving me the option to plant trees over receiving a free bundle,” one customer shared. “I already have your bedding, so I didn't need the additional product. Truly a company that actually puts their sustainability goals into action.” Another added, "Kudos to you for empowering your customers to be mindful with their shopping and make good decisions for the environment. You've earned a customer for life."

‍

To date, veritree has partnered with over 300 companies to help embed verified restoration into their business models and, in May, reached a landmark milestone of 100 million trees pledged across its global projects, from Kenya to the U.S. to Canada. For more information about veritree’s recent restoration impacts, please visit: https://www.veritree.com/about-us/impact

‍

About veritree

veritree is a platform powering the global restorative economy. Its platform brings trust, traceability, and impact to nature-based solutions. Having reached 100 million trees pledged, it connects forward-thinking companies with verified action. From mangroves and kelp to wildfire reforestation, veritree helps organizations move from intention to measurable environmental and social outcomes. Learn more at veritree.com.

‍

About Silk & Snow

Silk & Snow is a leading digitally native retailer of thoughtfully made sleep essentials. Headquartered in Toronto, the company was founded in 2017 from a successful Kickstarter campaign. Built on three core guiding principles – Better Materials, Thoughtful Manufacturing, and Transparency – Silk & Snow offers high-quality sleep and lifestyle products crafted from traceable raw materials and sustainable

manufacturing practices. Their curated line includes bed sheets, mattresses, bed frames, weighted blankets, sofas and other home essentials alongside its bath line-up of bath towels and robes. The company made Canadian Business' top ten start-up list in 2020 and was ranked one of Canada's fastest-growing businesses by the Globe and Mail for 2021, 2022, and 2023.

For more information about Silk & Snow, visit www.silkandsnow.com

‍

Media contact

veritree@yulupr.com

‍