The Risk is Real
Getting an accurate picture of your impact isn't easy. It's more than just planting trees. You need to assess the health and survival rate of those trees, the carbon they're sequestering, the biodiversity they're supporting, and the benefits they're bringing to local communities. Without that on-the-ground view, it's easy to fall into the trap of greenwashing. Your investments in nature-based solutions deserve accurate reporting.
77% of Customers
are likely to quit brands accused of greenwashing
50%+ of Companies
were found to be making greenwashing claims with unverified evidence
~50% Survivability
is due to poorly planned tree planting & monitoring initiatives in the first 5 years
