Canadian Tire Company (CTC) was looking for a fun way to engage their employees during Earth Month with an aim to both celebrate our planet and raise awareness for our duty to help conserve and restore it.

CTC challenged its employees to bring forward pledges for Earth Month. To incentivize their community, CTC committed to plant trees for each pledge.

As a result of the campaign pledges, their team collectively contributed to 150+ driving trips avoided by biking or carpooling, 1800+ items diverted from landfill, 30+ gardens planned, and 4000+ lbs of carbon offsets purchased.