Here’s What Our  Partners Are Saying

Real-world impact: Success stories and insights from our corporate partners driving positive change.

Seamless Sustainability

“Working with veritree has been seamless from discovery to onboarding. Their team proactively provided resources and a straightforward system, making it easy to verify our commitment. We've seen increased guest interest in our sustainability programs, and staff are eager to share and learn more.”

Anneke Feuerman

Marketing and Public Relations Manager

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125%

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64%

Nemo enim ipsam voluptatem quia

$36k

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Objective

Oak Bay Beach Hotel was looking to further cement their commitment to sustainability and reduce the environmental impact of business operations.

Methodology & Assets

Every night that a hotel guest declines stay-over service of their room, the Oak Bay Beach Hotel commits to planting 10 kelp off the coast of B.C.

Outcome

Nearly 20,000 kelp planted, almost doubling Oak Bay Beach Hotel’s goal of 10k. In addition to this, Oak bay has experienced an increase in guest interest in their sustainability programs.

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Connecting Travel with Impact

“At Hopper, we're driven by a vision of travel that's not just accessible, but also conscious. veritree's climate tech platform has allowed us to turn that vision into reality. Through our collaboration, we're not only connecting people with destinations but also with the planet, through transparent and meaningful reforestation.”

Hayley Berg

Lead Economist

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10M

Trees Planted

2.3M

Tonnes of CO₂ to be Sequestered

Objective

Hopper’s goal is to make booking travel easier and more accessible, believing deeply in the positive social and economic impact that it has on the world. They also understood the impact it has on our environment and wanted to address this.

Methodology & Assets

For every booking made on the app, Hopper donates trees on behalf of its customers.

Outcome

Nearly 10 million trees planted with veritree since the partnership began in April 2023.

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Incentivizing Opt-out

"veritree has been instrumental in turning a simple opt-out program into a powerful environmental initiative that contributes to lasting change."

Robert Pratt

CEO of Northland Properties

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125%

Increase in Opt-outs

$36k

in Annual Cost Savings

Objective

Sutton Place Hotels was looking to further cement their commitment to sustainability while solving for labour shortages and finding cost efficiencies.

Methodology & Assets

Sutton Place provided an incentive for its guests by offering to plant 10 trees for every night they opt out of overnight housekeeping.

Outcome

Improved cost efficiency by addressing the hotel’s labour shortage and reducing OPEx, while providing an engaging guest experience that is good for the planet.

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Empowering Change

"Nearly 40% of our customers wanted better visibility into the tree planting locations, process, and impact. With veritree, we were confident we’d be able to exceed our customer expectations as they have some of the best monitoring, reporting, and verification techniques in the industry.”

Chad Hunter

VP, Sustainable Financial Products

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60%

of active customers participated in the PYC program.

3

of the top 10 social posts featured veritree.

2

of the top 6 most commented posts were about veritree.

Objective

Motivate customers to join Aspiration’s Plant Your Change program by offering transparent restorative solutions, supported by engaging content that drives action and engagement.

Methodology

The Plant Your Change (PYC) program lets consumers use their spare change to fund a tree planting with every purchase by simply rounding up to the nearest dollar.

Outcome

60% of Aspiration’s active customers participate in the PYC program. Furthermore, 3 of Aspiration’s top 10 social posts featured veritree, and 2 of their top 6 most commented posts were about veritree.

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Spend to Grow

“We are very proud to partner with veritree—a partnership built on trust and integrity which perfectly aligns with bunq's core value of transparency. With veritree, not only are we able to see how many trees our users have planted and exactly where they are, but we can also measure the progress we've made on socioeconomic impact and biodiversity.”

Samantha de Groen

Product Marketing Manager

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25M

Trees Planted

100%

of Bunq Users Plant Trees

Objective

Motivate customers to plant trees through simple actions by offering real, meaninful restorative solutions, supported by content and stats from the ground.

Methodology & Assets

Everyone who uses a bunq card plants trees as they spend, for every €1000 spent, they earn 1 tree.

Outcome

Collectively, the bunq community has helped plant over 24 million trees to date.

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Customer Incentives

“Vancity’s partnership with veritree reflects our shared dedication to environmental stewardship and community resilience. Thanks to members opting for eStatements, veritree will plant over 33k trees in B.C., making a tangible impact on our planet.”

Naomi Buell

Partnerships Marketing Manager

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4x

Increase in E-statement Switches During Campaign

2%

Member Opt-In During Campaign

Objective

Vancity was looking to encourage customers to make the switch from paper statements to e-statements to reduce costs to the business, while also reducing their environmental footprint.

Methodology & Assets

Vancity ran a campaign to incentivize their customers to make the switch by offering to plant a tree for every Swap to e-statement.

Outcome

During the campaign, a total of 10,627 switches took place. This represents approx. 2% of Vancity’s member-base. In addition, Vancity ran an employee content, in which over 30 branches participated.

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Blooming Impact

"FreshCut Paper is reimagining the floral and greeting card industries with sustainable solutions. Our partnership with veritree provides compelling content that showcases our positive impact, allowing us to bring joy to customers while supporting global reforestation efforts."

Kendra Silvestri

Director of Operations

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1%

of Revenues Towards the Planet

4M

Trees Planted and Counting

Objective

Combat climate change by producing pop-up paper bouquets that not only last, but also contribute to restoration and recycling.

Methodology & Assets

Fresh Cut Paper donates 1% of their revenue towards giving back to the planet, which includes reforestation with veritree.

Outcome

With 1% of all revenues being put towards restoring our planet, FreshCut Paper has contributed to the planting of over 4M trees, contributing to the sequestration of over 400,000 tonnes of CO2.

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Building Brand Value

"By giving back to nature with every purchase, our consumers are choosing a brand that lets them feel good about what they wear. Every purchase plants trees."

Wendy Kubota

Senior Brand Director

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+21%

in LTV of Customer

8%

of Orders Have Additional Trees Added

Objective

Provide a simple solution to cater to Gen Z and Millennial consumers who are seeking-out sustainable and eco-friendly choices, while generating additional revenue and enhancing brand loyalty.

Methodology & Assets

tentree integrated a solution that gives their consumers the option to add trees to their cart.

Outcome

Over 105 million trees planted to date, across more than 15 countries. Tentree’s tree planting initiative has also positively contributed to its Bcorp score of 136.2, among the top apparel companies worldwide.

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Driving Sales

"Partnering with veritree has significantly reinforced our commitment to transparency and accountability. Their platform sets the industry standard for integrity by offering detailed, comprehensive reporting that goes far beyond just tracking trees and carbon."

Richard Outhwaite

Sustainability Impact Manager

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26%

Sales Lift

5x

Return on Marketing Spend

Objective

Find a compelling way to engage with consumers at-retail without having to discount Vega’s product to generate a higher sales velocity.

Methodology & Assets

For the month of April, Vega ran a promotion at Costco whereby one tree would be planted for every tub sold. No price promotions were offered.

Outcome

Vega saw a 26% lift in sales for the month, which resulted in an extra $125k of revenue above projections. This was a 5X return on their marketing costs which were inclusive of their advertising and reforestation costs.

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Impact Transparency

"veritree has been a key partner in promoting environmental responsibility in the electronics industry. Their reliable tracking system ensures transparency in our tree planting initiative, strengthening our commitment to meaningful impact and inspiring others to join the movement.”

Andjela Pasi

Director of Global Marketing

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1 for 1

1 Tree Planted Per Order

100K

Trees Pledged

Objective

Waldom Electronics aims to promote sustainability in the electronic components industry and prevent waste.

Methodology & Assets

For every order placed, a tree is planted. Furthermore, their partner opt-in model allows manufacturers to allocate a percentage of their budget towards verified tree planting through veritree, increasing overall restorative impact.

Outcome

100K Trees have been pledged to date as a result of Waldom’s sustinabiliuty initiative and their opt-in model.

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Boosting Employee Engagement

“We’ve looked for this level of transparency and reliability globally and veritree has made sustainability seamless—empowering us to support local communities, champion tree planting, and foster internal engagement. The veritree team makes restoration transparent and simple– their ongoing support and dedication enhanced our commitment to sustainability.”

Jonas Willaredt

Sustainability Officer

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+21%

More employees engaged in sustainability.

+141%

Boost in staff awareness.

+12%

Rise in sustainability mission awareness.

Objective

Husqvarna aimed to enhance employee understanding and engagement in their sustainability initiatives, solidifying climate action as central to their mission.

Methodology

Engaging “lunch & learn”: session delivered to over 110 employees, showcasing Husqvarna's sustainability journey and veritree's restoration impact.

Outcome

A “Lunch & Learn" session by veritree boosted employee engagement by 21% and awareness of restoration efforts by 141%.

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Journey Toward Greener Logistics

"By planting trees in Canada, we were able to not only sequester our last mile emissions, but we were also able to help give back to the country which has given us so much.”

Jarrett Stewart

SVP of Commercial

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41%

Of Deliveries Made on EVs

128K

Trees planted

Objective

GoBolt aimed to reduce its environmental impact by addressing emissions from non-electric deliveries while advancing its sustainability goals.

Methodology & Assets

GoBolt created a GHG-approved emission calculator to accurately measure Scope 3 emissions from non-EV deliveries and partners with veritree to plant the exact number of trees needed to sequester these emissions.

Outcome

The ability to track EV delivery rates and trees planted has boosted customer trust, positioning GoBolt as a trailblazer in green logistics and strengthening its commitment to a sustainable future.

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Inspiring Action

“CarltonOne serves over 14 million customers in 185 countries and recognizes the global impact we can create. Partnering with veritree expands our eco-action mission, helping us plant millions of trees and engage customers through their advanced technology. We’re proud to support a fellow Canadian company in making a difference.”

Paul Joyce

VP of Marketing

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20MM

Trees Planted to Date

Objective

CarltonOne aimed to leverage its global reach to create significant positive environmental impactand mitigate climate change.

Methodology

By partnering with veritree, CarltonOne converts member actions into funding for tree planting. This innovative approach enables the company to plant millions of trees, sequester billions of pounds of CO2, and support communities in need.

Outcome

CarltonOne has planted nearly 20 million trees to date, a remarkable achievement driven by their commitment to engaging consumers in the restoration process.

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Business Highlights:Success Stories with veritree

Here’s What Our Partners Are Saying

Seamless Sustainability

Anneke Feuerman

Take A Closer Look

125%

64%

$36k

Connecting Travel with Impact

Hayley Berg

Take A Closer Look

10M

2.3M

Incentivizing Opt-out

Robert Pratt

Take A Closer Look

125%

$36k

Empowering Change

Chad Hunter

Take A Closer Look

60%

3

2

Spend to Grow

Samantha de Groen

Take A Closer Look

25M

100%

Customer Incentives

Naomi Buell

Take A Closer Look

4x

2%

Blooming Impact

Kendra Silvestri

Take A Closer Look

1%

4M

Building Brand Value

Wendy Kubota

Take A Closer Look

+21%

8%

Driving Sales

Richard Outhwaite

Take A Closer Look

26%

5x

Impact Transparency

Andjela Pasi

Take A Closer Look

1 for 1

100K

Boosting Employee Engagement

Jonas Willaredt

Take A Closer Look

+21%

+141%

+12%

Journey Toward Greener Logistics

Jarrett Stewart

Take A Closer Look

41%

128K

Inspiring Action

Paul Joyce

Take A Closer Look

20MM

Join Over 20,000 Restorative Businesses

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Business Highlights:
Success Stories with veritree

Here’s What Our  Partners Are Saying

Join Over 20,000  Restorative Businesses